The motivation behind our existence is to implement IT solutions that fully satisfy the expectations of all our customers and partners. We strive to contribute to the ongoing progress and development of mankind and society.
1. We endeavor to utilize our IT skills to build trust and provide satisfaction to all our customers and partners.
2. We endeavor to meet our customers’ and partners’ expectations in a timely and efficient manner.
3. We strive to use new IT techniques and innovations to provide our customers and partners with the most up-to-date solutions.
The motto of Asterisk / AsReader®
…is the creation of a “smile”.
“Digital transformation.”
“DX” for short.
To promote digital technology, the flow of DX is what is intended to bring to the world.
Now, in the wave of the epidemic of DX, and making the functions and systems of the idea, originally there are many current situation is also to be forced complicated to work that does not work in the digitized.
As a result, I think we sometimes reverse and also say the results have been derived from the original purpose for the company?
In order to help management effectively, rather than simply make the functions of the system, and it is important to capture the essence of the purpose asterisk is considered.
The purpose is, “the company be profitable”, “to become a bridge between the customer,” “that the efficiency of the business,” “be visualized,” “possible to improve the service level,” “improve the quality” ….
According to the respective purposes, if it is possible to build a relationship of trust in accordance with the vector of the company and its employees, “smile” is or would not come out naturally.
IT, IoT, image recognition, neural networks, AI, VR …
We will continue working on a variety of techniques, but I think that is in its underlying it is one.
Asterisk & AsReader will help that your company to “smile.”
In order to contribute to the advancement of human society.
Noriyuki Suzuki
AsReader, Inc. specializes in AutoID, including mobile Barcode Scanners and RFID Readers/Writers, and all aspects of Automatic Identification and Data Capture (AIDC). Headed by COO Paul Whitney, AsReader is an Oregon Corporation and a wholly-owned subsidiary of Asterisk, Inc. of Japan. Founded in 2006 by charismatic CEO Noriyuki Suzuki, Asterisk is headquartered in Osaka with additional offices in Tokyo, Kyoto/Shiga, and Nagoya in Japan, Dalian and Shenzhen in China, and Portland, Oregon in the U.S. The company went public on the Tokyo Stock Exchange in 2021 (TSE:6522). Major clients include a household-name beverage and snack logistics/transportation company in North America using over 25,000 AsReaders, manufacturers Toyota and Kawasaki, retailers Tokyu Hands and Aoyama, with a popular Drug Store chain using over 10,000 AsReaders, over 350 hospitals worldwide, and a well-known package delivery company in Japan using 30,000 AsReaders.
This program appeared on STOCK VOICE TV “TOKYO MARKET WIDE.”
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